Keynotes

David Meerman Scott

David Meerman Scott

Way back in the 1990s when Web marketing and PR was in its infancy and David Meerman Scott was Vice President of marketing at NewsEdge Corporation, he ignored the old rules and created thought leadership strategies to reach buyers directly on the Web. Since then, many new forms of online media for delivering thought leadership have burst onto the scene and David has become an authority on the subject writing over 100 magazine articles and three books on strategies and benefits of reaching your buyers directly and driving more revenue using online thought leadership.

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Paul Gillin

Paul Gillin

Paul Gillin did not let fear of the unknown prevent him from tapping the most promising new media opportunity in decades and has been building online communities for more than eight years. In his experience as editor and publisher at one of the Internet’s most successful publishing ventures, he learned what it takes to create customer affinity online. As author of The New Influencers: A Marketer’s Guide to the New Social Media, a book The Wall Street Journal called “a persuasive case for companies’ reaching out to bloggers,” he tapped into the culture that defines social media.

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Master of Ceremonies

Chris Brogan

Chris Brogan

Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he’s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors.

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Speaker List

Sorted alphabetically by last name
 
David Alston

David Alston

Vice President of Marketing

Radian6

David is Vice President of Marketing at social media monitoring solution company, Radian6. David has built his career in technology marketing first with one of Canada?s regional phone companies and then with a number of tech startups in the interactive advertising and the video over IP space. Previous to Radian6 David was partner and Vice President of Marketing Strategy with one of the region?s fastest growing PR firms, Revolution Strategy. David?s focus at Radian6 is building the firm?s brand internationally with PR and advertising professionals through the use of social media monitoring, outreach and engagement. David blogs at TweetPR.com.

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Bill Balderaz

Bill Balderaz

Chief Innovation Officer and Founder

Webbed Marketing

Bill Balderaz, Founder, Chief Innovation Officer ? Webbed Marketing. Bill Balderaz is the president and founder of Webbed Marketing, where he has grown the company from a one man consultancy to a 12 person team with over 40 established clients in less than two years. Prior to launching Webbed Marketing, Bill accumulated over 10 years of traditional and online marketing experience, focusing on advertising, public relations, and media experience. Bill has worked with some of the largest publishers in the world, including Standard and Poors, McGraw-Hill and Thomson Gale, to plan, execute and measure Internet marketing programs. He began working in the search engine optimization, pay-per-click advertising and link building world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at events sponsored by the Public Relations Society of America, the American Marketing Association and the National Fuel Funds Network. Bill holds a bachelor?s degree in public relations from Bowling Green State University and an MBA from Franklin University. He runs the BuzzSaw Word of Mouth Marketing blog at http://buzz.ducttapemarketing.com and is the creator of the Webbed-O-Meter the first publicly available tool that measures online word of mouth. Recently he was awarded the, ?Currier Young Professional Award? from Bowling Green State University.

Bill continues to work with Webbed Marketing to lead the online marketing field in innovation and results. He will touch on various aspects of online marketing communications, with a focus on viral and word of mouth marketing, and explain their role in the establishment and retention of company branding.

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Emily Belyea

Emily Belyea

Independent Marketing and Promotions Professional

Emily Belyea has been a leading Marketing Communications practitioner for campaigns for a set of diverse clients. She is currently contributing to marketing and formulating promotions at First Act, the lifestyle music brand. Prior to her current role, Emily was a top researcher and strategist for McMahon & Tate and recently developed the inaugural Integrated Marketing Communications campaign for WERS 88.9FM, Boston's adult alternative station. Emily is well versed in the realms of social media and new marketing and has an intense passion for music marketing.

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Chris Brogan

Chris Brogan

Vice President of Strategy and Technology

CrossTech Media

Chris Brogan has over 16 years of telecommunications and enterprise technology experience, including software release engineering, project management, data center planning, and solutions architecture. He left the enterprise behind in 2006 to work on events in the burgeoning field of Internet video, social media, and social computing technologies. Chris is co-founder of the PodCamp unconference series, which launched over 30 events all over the world to promote the understanding and use of podcasting, videoblogging, and other social media technologies to build relationships and extend communities. He has blogged since 1998 (when it was called "journaling"), and keeps a blog at http://chrisbrogan.com/

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Adam Broitman

Adam Broitman

Director of Strategy and Ringleader

Crayon

Adam Broitman is a recognized expert in all aspects of the ever-changing digital media marketing landscape. A thought leader in the industry, Adam is known for devising cutting edge marketing strategies with a wide variety of clients - leveraging everything from social media and search marketing, to mobile and online video.

As crayons Strategy Director, Adam works with his fellow crayonistas to craft goal-driven strategic frameworks and forward-looking digital marketing approaches that help clients join the conversation in smart, effective ways.

Prior to joining Crayon, Adam was Director of Emerging and Creative Strategy at the boutique NYC digital marketing agency; Morpheus Media. At Morpheus, he was responsible for finding the pulse of emerging media channels for clients such as LVMH, Neiman Marcus, The New York Times, NYU and A&E Television Networks. Adam was instrumental in launching Morpheus Media's social media practice and helped grow the agency from 5 people to 45 in just over three years.

Adam is a well known speaker and writer for publications such as iMediaconnection and Adotas and is the author of? the popular media blog, http://AMediaCirc.us. He is also one of the organizers for New York's new media "unconference" PodcampNYC.

Adam graduated cume laud from Queens College with a B.A in English. He also holds an M.A. in Media Studies and a certificate in media management from The New School University in New York City.

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Alan Bunce

Alan Bunce

Director of marketing

Unica Corporation

Alan is the Director of Marketing for Unica's Marketing Resource Management (MRM) product line. His responsibilities including leading Unica's go-to-market efforts for MRM, including driving the marketing strategy, lending domain expertise to the sales process, fostering partnerships with complementary vendors, and working with existing customers to understand fully their marketing operations challenges, successes, and best practices. Alan has extensive experience in marketing software, having worked previously for SPSS and MarketSoft, and also having launched and marketed several new products and services at other companies. He holds an MBA from Dartmouth College and a BA from Yale University.

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Greg Cangialosi

Greg Cangialosi

President & CEO

Blue Sky Factory, Inc

As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization, supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. In addition to a focus in email marketing, he has also pioneered corporate podcasting initiatives for companies including Verizon Wireless, GM/Pontiac, Disney, Dow Chemical and Ortho-McNeil. Greg is a seasoned lecturer on the topic of email marketing and new media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers. Web - www.blueskyfactory.com

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Bobbie Carlton

Bobbie Carlton

Director of Marketing

Beacon Street Girls

Bobbie Carlton is the Director of Marketing for the Beacon Street Girls (BSG) brand for preteen girls and is also responsible for partnerships, web marketing and online safety. The Beacon Street Girls social network is a virtual junior high where girls decorate lockers, join after-school clubs and make new friends safely. There are 18 BSG books with more than 600,000 copies in print, distributed by Simon & Schuster. Other licensees create body care products, calendars and audio books. The BSG help girls with many adolescent issues. Results of a recent study at Duke prove the books positively impact behavior. Children who read them lost more weight and improved their BMI?s significantly more than other children in the study. Previously, Carlton headed global communications at PTC and Cognos (now IBM.)

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William Cava

William Cava

CTO

Ektron

William Cava is CTO of Ektron. He is responsible for guiding the company's technology direction, including product strategy, new product development and engineering practices. With over a decade of experience, he brings his passion for Internet technology, software architecture, and user-centric interface design to Ektron. Prior to joining Ektron, William served as a team leader and software architect at Lycos, one of the Internet's first search engines. There he led numerous high profile projects, including a large-scale distributed advertising content management system still used across well known sites such as Wired, Lycos, and Tripod.

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Brian Cavoli

Vice President Agency Marketing

Digital Influence Group

Brian Cavoli is VP of Marketing at the Digital Influence Group. Brian has extensive experience driving business results with all aspects of interactive marketing. Prior to Digital Influence Group, Brian was Marketing Director at TNS Media/Cymfony, one of the first social media measurement and analysis firms. He started the search engine marketing group for MPG Media Contacts and he was Media Director and VP of Innovations at Carat Interactive. Brian has also held marketing positions at Monster.com and Bluestreak. Brian is a former BIMA board member and his teams have won a MITX Award for ?Most Innovative Campaign? and MediaWeek?s Media Plan of the Year for "Best Use of Internet".

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C.C. Chapman

C.C. Chapman

Partner

The Advance Guard

C.C. Chapman is considered to be one of the most helpful and knowledgeable people involved in the social media space. His digital marketing agency The Advance Guard has worked with a variety of clients including American Eagle Outfitters, Verizon FiOS, HBO and Coca-Cola to develop and execute smart, strategic marketing programs that leverage emerging technologies. He is an award winning podcaster, blogger, photographer and father of two.

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Rebecca Corliss

Rebecca Corliss

Independent Marketing and Promotions Professional

Rebecca Corliss is the public relations manager for Social Media for Social Change (SM4SC), an online grassroots organization that uses social media to rally individuals in support of a common cause. Rebecca has also worked as an account coordinator at SHIFT Communications with clients in the enterprise technology sector. Before that, she founded the social media practice at the Ictus Initiative, a PR agency for authors and speakers, and oversaw the implementation of the agency's social media campaigns. Rebecca served as a media coordinator for the Barack Obama 2008 Primary Campaign, managing the PR initiatives for Boston's largest volunteer-organized visibility event.

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Stacy DeBroff

Stacy DeBroff

Founder and CEO

Mom Central

Stacy DeBroff founded and serves as CEO of Mom Central Consulting (www.MomCentralConsulting.com), a leading national firm founded in 2006 and specializing in viral marketing to Moms. In the last year, Mom Central Consulting has partnered with over 80 national brands, Fortune 500 companies, PR firms, and venture-backed start-ups to build brand awareness and activate Moms to significant retail purchases or online participation. Stacy?s expert marketing advice and insights have been featured in such publications from USA Today to the Wall Street Journal, and on TV shows from CNN?s American Morning and Headline News to Fox and Bloomberg News.

Prior to this, Stacy, heralded as a ?parenting guru? by the Wall Street Journal, authored four best-selling parenting books (Simon & Schuster) and launched Mom Central, Inc. (www.MomCentral.com), a company devoted to providing savvy advice to simplify and enrich the lives of busy Moms and their families. Stacy appears as a regular parenting expert on national TV show, including NBC?s Today Show, CNN, The View, Tyra Banks Show, CBS? Early Show, The Daily Buzz, Mike And Juliet, Fox & Friends, and the Rachael Ray Show. Stacy also serves as a corporate spokesperson, trendspotting for the media on behalf of over 30 national brands.

In the 1990?s, Stacy founded and ran as an attorney the Public Interest Office at Harvard Law School. Stacy lives with her husband, Ron, and happily engages in imperfect parenting of their two teens, Kyle and Brooks, in Boston, Massachusetts.

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Todd Defren

Todd Defren

Principal

SHIFT Communications

Working in high-tech public relations for over 15 years, Todd Defren currently specializes in Social Media strategies at SHIFT Communications, a $12M independent PR consultancy serving clients ranging from Akamai to RealNetworks to Jim Beam Brands Worldwide. Defren is noted for creating the first Social Media templates for news releases (2006) and online newsrooms (2007). He blogs at www.pr-squared.com.

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Scott Deutsch

Scott Deutsch

Vice President, Sales & Marketing

Orbius

Scott Deutsch is the Vice President, Sales & Marketing for Orbius who solves the online community-marketing problem for small and medium sized business marketers with a cost-effective, structured platform to help them better engage, communicate and collaborate with their customers and partners. Scott Deutsch has 20 years of sales and marketing management experience in vertical application software companies such as: LabVantage, The Baan Company and Primavera Systems.

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Richard Evans

Product Marketing Manager

Silverpop

In his role at Silverpop, Evans is focused on driving product marketing and product strategy efforts for a range of marketing-centric products spanning email marketing, RSS, mobile marketing, and landing pages.

Evans has more than a decade of experience in the field of email marketing. Prior to Silverpop, he was Vice President of Interactive Services at Target Resource Group, where he led the development of a leading suite of online marketing tools and served the marketing consulting needs of North America?s largest and most renowned arts and entertainment companies. He has also served in executive, product marketing, sales and development roles as the Managing Partner of EM Interactive Media in Atlanta, as well as at Nortel Networks.

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Laura Fitton

Laura Fitton

Founder, Principal

Pistachio Consulting Inc.

Laura "@Pistachio" Fitton is one of the first prominent "microbloggers," with more than 5000 readers on the popular social networking and publishing platform Twitter. One of the earliest beta testers of Seesmic.com and Qik.com, she connects people to new ideas and innovations using all the tools of microblogging. Her Technorati "Top 10k" blog is at www.PistachioConsulting.com, she has written for ZDNet, and she is currently negotiating two book deals.

Her innovative use of social media has gotten the attention of many of the top minds in technology, as profiled by Naked Conversations author Shel Israel for the SAP Global Survey: http://redcouch.typepad.com/weblog/2008/04/twittering-her.html.

Fitton has been quoted in Newsweek, The New York Times, The LA Times, Inc.com and many other publications, web shows and blogs. She maintains an active speaking schedule including international technology conferences and guest lectures at Bentley College.

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Candace Fleming

CEO and Co-Founder

Crimson Hexagon

Candace is CEO and Co-Founder at Crimson Hexagon, where she leads a team committed to delivering next-generation sentiment mining to marketing and business professionals. Candace brings more than 15 years of consulting, technology innovation, and operations experience. The application of cutting edge analytics to business problems has been a core focus of her career.

Previously, Candace worked for companies including Icosystem, where she served as president, Mercer Management Consulting, Hewlett-Packard, Optiant, and Agilent Technologies. Candace holds a B.S. in engineering and B.A. in English from Stanford University, and an M.B.A. with Distinction from Harvard Business School.

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Glenn Gaudet

Glenn Gaudet

Chief Marketing Officer

Treedia Labs / Podcast.com

As one of the pioneers in the use of technology in direct marketing, Glenn Gaudet brings to Treedia Labs comprehensive strategic and product marketing knowledge in technology and media. Prior to Treedia Labs, Gaudet was the Chief Marketing Officer for Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding and marketing for the entire portfolio which included event, media & online offerings.

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Paul Gillin

Paul Gillin

Principal

Paul Gillin Communications

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Harry Gold

Harry Gold

Founder and CEO

Overdrive Interactive

Harry started his online career in 1995 when he founded Interactive Promotions serving clients that included Microsoft, Financial Time and The Hard Rock Cafe. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies.

At Overdrive, Harry's primary mission is to create innovative marketing programs based on real world success and to make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online marketing experts who all drive success online for the clients and the companies they serve. Overdrive?s current search marketing, social marketing and online media clients include Harley-Davidson, John Hancock, Dow Jones, LoJack, The Princeton Review, EMC, IBM, Progress Software, Zip Car and The Game Show Network.

Harry is a frequent lecturer on such topics as search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The Ad Club, UMass Boston, Harvard University and is an Expert Columnist for ClickZ.

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Cynthia Gordon

Cynthia Gordon

Vice President, New Media Marketing

Universal Orlando Resort

Cindy is vice president of new media marketing at Universal Orlando Resort. Prior to this role, she was the Resort's vice president for corporate communications and television development.

While at Universal Orlando, she has overseen the media announcements of the Wizarding World of Harry Potter, The Simpsons Ride, and the Blue Man Group, among other attractions. In her TV development role, she has secured dozens of TV show placements for Universal, including The Today Show, the CBS Early Morning Show and The Ellen DeGeneres Show. She has served as the company spokesperson.

Prior to joining Universal, Cindy was head of global communications for Dunkin' Brands, where she spearheaded the media launch of lattes and cappuccinos. Before that she hailed from the auto industry, working for DaimlerChrysler on crisis communications and new car launches, most notably the Plymouth Prowler, PT Cruiser and the Dodge Durango.

Ms. Gordon received a pre-law bachelors degree from Tulane University, and did graduate work at Northwestern University in Chicago in advertising, journalism and economics.

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Ben Grossman

Ben Grossman

BiGMarK, Gathr.me, Street Attack

Ben Grossman is an advertising, marketing, and social media strategist and enthusiast. He lives and works on the edge of integrated marketing communications, where his passions for social media, trends, and creativity serve to further his quest to define the future of marketing. As co-founder and chief strategist at BiGMarK, a strategic marketing agency, Ben works directly with businesses and as a specialist for other marketing agencies. He is also a founder and the CMO at Gathr.me and a social media and strategy consultant at Street Attack. Prior to his current positions, Ben worked intensely with a roster of clients through his personal venture, The Plenary Group.

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Darren Guarnaccia

Darren Guarnaccia

Vice President of Product Marketing

Sitecore

Darren Guarnaccia is a broad technologist with a deep understanding of the Web CMS marketplace. His career background includes experience in enterprise IT, software solutions and as a services consultant. Since 2003 he has served in senior technical product marketing roles, currently as VP Product Marketing for a leading CMS solution provider, Sitecore. With Sitecore, Darren works on CMS solutions planning and management, technical briefings with analysts, press, and major clients, and business development.

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Brian Halligan

Brian Halligan

CEO

HubSpot

Brian Halligan is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now occasionally lectures at MIT on the science of selling.

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Rachel Happe

Sr. Director of Social Media Products

Mzinga

Rachel Happe is Mzinga?s Sr. Director of Social Media Products and is responsible for the product management, marketing, design, and documentation of Mzinga?s Social Media Application Suite and Mzinga?s Social Enterprise solutions. br>
Rachel has over fifteen years of product management and marketing experience and joined Mzinga from IDC where she initiated coverage of the enterprise social networking market, participated in IDC?s Digital Marketplace research, and was Rookie Analyst of the Year in 2007. br>
Prior to IDC, Rachel was the Director of Product Management at Bitpass, an online payment and rewards vendor that served online media customers such as MSN, ninemsn, Journal Interactive, CanWest, Time, and United Media. br>
Rachel started her career at PRTM, a management consulting firm focused on helping Fortune 500 technology companies to improve their product development and operations processes. She has also worked in various product management and product marketing roles at IDe, an enterprise software company that built applications to manage the product development process. Rachel has a B.A. from Mount Holyoke College.

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Scott Hoffman

CRO

Lotame

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John Kembel

John Kembel

CEO and Co-Founder

HiveLive

John Kembel is a leader in the design thinking movement, which advocates an experience-centered approach to product design, and places design at the center of corporate performance. As a repeat entrepreneur, John has been creating and bringing new products and technologies to market for more than a decade. He gained experience with startups when he co-founded DoDots, a high-profile, venture-backed internet company. He has directed cutting edge, innovative companies that provide solutions reflecting an elegant mix of sound engineering and top-notch design. He has won national and industry awards in design, and frequently consults as an innovation expert for major consumer product companies nationwide. He is a Consulting Associate Professor and Strategy Board Member for the new Hasso Plattner Institute of Design at Stanford University (the d.school). John has also worked in industry and research environments for companies such as IDEO, Intel, IBM, and Interval Research. He has B.S. and M.S. degrees in engineering and design from Stanford University and an M.S. in Human-Computer Interaction from the School of Computer Science at Carnegie Mellon University.

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Freddie Laker

Freddie Laker

Director of Digital Strategy

Sapient

Freddie Laker has been pioneering various Internet related ventures since 1995. In the early days of the Internet his notable accomplishments range from Internet landmarks such as the creation of the world's first 24-hour a day Internet Radio station "The Womb" to founding one of Florida's oldest Internet Service Providers.

Freddie's most recent entrepreneurial venture, the digital hot shop ichameleon/group/, garnered industry respect and accolades during its four year rise developing solutions for globally recognized businesses such as Coca-Cola, Guinness, Wrigley, and NBC just to name a few.

His diverse experience includes enterprise level IT solutions, mobile marketing, search engine marketing, and high concept advertising. He has led the creation of well over fifteen hundred web projects from financial institution applications to left-field viral marketing campaigns.

His passion for rapidly evolving digital marketing industry led Freddie to found the Society of Digital Agencies ? a collective of notable digital agencies focused on thought leadership and positive industry change.

Freddie recently joined Sapient Interactive as the Director of Digital Strategy along with ichameleon's team of talented strategists, doodlers, developers, and rock stars who now augment the creative power of Sapient's Miami office.

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Alan Lepofsky

Alan Lepofsky

Socialtext

Alan Lepofsky is Director of Marketing at Socialtext. Prior to that, he spent 14 years at IBM/Lotus helping customers learn about and implement collaboration solutions. When not meeting with customers, speaking at a conference, or writing on his blog, Alan can most likely be found playing Ultimate Frisbee or working on his golf game. Alan grew up in Toronto, Ontario, Canada, where he earned a bachelor degree in Engineering from the University of Toronto, and currently lives in Cambridge, MA.

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Michael Lewis

Michael Lewis

President

Business Marketing Association of Boston

Mike is an experienced marketing and sales executive with over 14 years of experience in the Internet and software industries. He has held senior management positions at 5 internet software start-ups.

Mike is currently a marketing and social media consultant helping small-to-mid-sized technology companies navigate the social media marketing landscape focusing community building, demand generation and establishing metrics through social media programs. He was most recently employed as the Vice President of Marketing at PlatformQ, a digital media start-up focused on developing virtual events in a variety of vertical industries. He is responsible for corporate communication and demand generation activities as well as creating individual brands for the events. During his time at PlatformQ, he launched several viral programs within YouTube, Facebook, and other social networks that generated a 120% increase in event registrations.

Prior to joining PlatformQ, Michael was Vice President of Marketing at Salesnet where he spearheaded all marketing activities, including demand generation, branding and awareness, as well as corporate communications. His work at Salesnet culminated with the company's acquisition in May of 2006 by RightNow Technologies (NASDAQ: RNOW) where Michael was placed in charge of managing marketing relationships with key partners including IBM, Genesys, XO Interactive, and Lithium.

Early in his career, Michael directed marketing activities at several early stage technology firms, helping them mature into highly successful organizations. At StreamServe, Inc., Michael led marketing during a time of rapid growth when the company saw an increase in U.S. license revenue of 166 percent and a 50 percent increase in overall revenue. Prior to StreamServe, Michael oversaw sales and marketing at interlinkONE, a privately held OnDemand Marketing Automation provider.

Michael has been the President of the Business Marketing Association Boston since January of 2005. In the last two years, Michael oversaw all BMA activities and implemented innovative programs designed to deliver an outstanding and consistent member experience. The programs implemented by Michael drove a 200% increase in demand and a 120% increase in non-dues revenue. In addition, his efforts increased awareness globally by driving increasing participation by non-local marketers by 65%. For his efforts, Michael achieved awards from the National BMA for ?Chapter of the Year? as well as ?Most Innovative Programs?. In addition to his work with the BMA, Michael donates his time by serving as the Chairman of Marketing and Communication in the Bentley College graduate alumni association.

Michael earned a BA in Organizational Psychology from Stonehill College and an MBA in eBusiness Management from Bentley College.

Follow Mike on Twitter: @bostonmike Contact him on Facebook: http://profile.to/michaellewis/

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David Meerman Scott

Marketing Strategist

World Wide Rave

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David Meerman Scott

David Meerman Scott

Marketing Strategist

World Wide Rave

David Meerman Scott is a bestselling author and an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide.

He is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which was named by BNET (the management and strategy site run by CNET Networks) as one of the top ten business books of all time. The New Rules of Marketing & PR is being translated into Japanese, Chinese, Russian, Korean, Czech, Finnish and others languages.

Scott has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

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John Munsell

John Munsell

CEO

Bizzuka

John Munsell is CEO of Bizzuka, a content management systems software provider based in Lafayette, LA. Using the Software-as-a-Service (SaaS) model and component-based architecture, Bizzuka makes Fortune 500 capabilities affordable for virtually any small or medium sized business. Founded in 2001, Bizzuka is the largest pure Web development company in the state of Louisiana and one of the largest in the southeast United States.

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Peter Nieforth

CEO

docmetrics

Peter Nieforth is a co-founder and the Chief Executive Officer of docmetrics. He pioneered the philosophy behind the docmetrics technology, which is revolutionizing how marketers use PDF to generate sales leads. With considerable experience in financing, organizing and commercializing promising start-ups, Mr. Nieforth has successfully overseen the growth of docmetrics from an innovative marketing software concept to a fully self-contained, web-based lead generation system.

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Alecia O'Brien

Product Marketing Manager

dna13

Alecia manages product marketing and communications at dna13, bringing ten years of marketing communications experience gained from agencies and organizations in both hemispheres. She specializes in PR, advertising, web development, brand strategy and big ideas.

Prior to dna13, Alecia managed marketing and communications at the Ottawa Centre for Research and Innovation (OCRI), where she managed their public relations, web and social media strategies. In Australia, she was Account Manager at DNA - Agency Network, working on the Medibank advertising account and at Cox Marketing Solutions, an integrated marketing communications agency where Alecia worked with clients such as Philip Morris, Telstra, Carlton United Breweries, L?Oreal and Diageo.

Alecia holds a Master of Marketing degree and Bachelor of Arts / Bachelor of Science degree from Monash University, Melbourne and Carleton University, Ottawa, Canada.

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Pamela O'Hara

President

BatchBlue Software

Pamela O?Hara is the Co-Founder and President of BatchBlue Software (BatchBlue.com), maker of BatchBook, a CRM product designed specifically for entrepreneurs and small businesses. Pamela has worked in the application development and data management industry for 15 years including co-founding Matrix Group International (MatrixGroup.net) and consulting for clients such as MarketingSherpa.com, the National Press Club and the Direct Marketing Association. She is passionate about technology that helps businesses stay personal.

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Karen Orton

Karen Orton

Vice President Enterprise Solutions

Lithium Technologies

Karen Orton is Vice-President of Enterprise Solutions for Lithium Technologies, the leading on-demand enterprise social media provider for deploying and managing successful customer communities. A seasoned industry executive and advisor to several Web 2.0 start-ups, Karen has over 11 years of experience working with online communities and over 20 years of experience as a marketing and sales executive for internet and high-technology companies. At Lithium, Karen advises key enterprise accounts on their social media and online community business strategy.

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Todd Parsons

Co-Founder

BuzzLogic

A co-founder of BuzzLogic, Todd Parsons is responsible for the strategic planning and delivery of BuzzLogic?s software products and services. Prior to founding BuzzLogic, Parsons led development of the Knowledge Bank and Online Business Services for Silicon Valley Bank, where he managed development of productivity and business intelligence products for the bank and venture capital community. Previously, Parsons was a co-founder Textus Worldwide, a supply chain management consulting firm and held senior management positions with InnovationWorld and Artmetropolis. Parsons has served on the faculty of San Jose State University?s Electronic Commerce Program.

Parsons graduated with a BA in Economics from the University of Utah.

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Christopher S. Penn

Chief Technology Officer

Student Loan Network

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Don Peppers

Don Peppers

Founding Partner

Peppers & Rogers Group and 1to1 Media

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Christine Perkett

Christine Perkett

President and Founder

PerkettPR, Inc

Christine Perkett is the President and Founder of PerkettPR. With expertise in PR, marketing and social media for companies worldwide, she works alongside her staff on consistent and persistent strategies for Web 2.0 communications. Christine also blogs at PerkettPRsuasion (www.perkettprsuasion.com), WomenforHire (http://blog.womenforhire.com/)and ThisMommyGig (www.thismommygig.org) and is currently featured in the New York Times bestseller, ?Will Work From Home.? (http://www.amazon.com/Will-Work-Home-Cash-Without-Commute/dp/0425222853/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1215112319&sr=1-1/wfh)

Connect with Christine on Linkedin (http://www.linkedin.com/profile?viewProfile=&key=4793685&trk=tab_pro), Facebook (http://profile.to/christineperkett/)or Twitter (http://twitter.com/missusP) or just about any social network under ?missusP.?

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Matt Peters

Co-Founder

Pandemic Labs

In 2007, Matt Peters and Brennan White co-founded Pandemic Labs, a full-service viral and social media marketing agency located in Boston, MA. Since its inception, Pandemic Labs has grown to service a client list that includes national and international brands, such as Dunkin Donuts and Puma. Prior to his founding Pandemic Labs, Matt worked for several years in the movie industry, scouting locations up and down the East Coast for production companies such as Warner Bros, Disney, and Paramount Pictures. Matt believes in the power of new media because it signals a shift to a consumer-controlled world.

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Tony Priore

CMO

Biz360

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Tony Priore

Tony Priore

Chief Marketing Officer

Biz 360

Tony Priore is a seasoned marketing veteran and recognized industry leader with over 25 years of experience ranging from branding and direct/database marketing to public relations and internet/e-commerce. His impressive career spans both business-to-business and consumer marketing on both the corporate and agency sides with notable experience in the consumer packaged goods and services, retail, financial services, telecom, marketing and data services industries.

Tony is currently Chief Marketing Officer at Biz360, Inc., a leading provider of media and market intelligence solutions. At Biz360, he directs all marketing, PR and product development activities including the expansion of the company?s product offering into new areas under the Biz360 umbrella.

He also held executive leadership positions with some of the nation?s leading and most innovative companies such as Peapod, Yesmail.com, Experian Marketing Services, Leo Burnett, DDB, Citibank, uBid.com and Rewards Network (formerly iDine). He has assisted in the successful launch of two start-up companies and the IPO?s of three.

Tony is the co-author of the book, Email Marketing: Using Email to Reach Your Target Audience & Build Customer Relationships published by John Wiley & Sons, Inc. Mr. Priore has also served on the advisory board of The DMA?s former Association of Interactive Media (AIM) and two terms on the board of the Chicago Association of Direct Marketing (CADM). He has given numerous speeches and published white papers on a variety of professional topics throughout his career. In 2000, he was recognized as one the ?I.20? top Internet marketers in the U.S.

Tony is a native Chicagoan and he earned both his Bachelors and Masters Degrees from Northwestern University in Evanston, Illinois.

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Richard Rosenzweig

Richard Rosenzweig

Account Executive

Lotame Solutions

Richard Rosenzweig is an account executive for the New England area. He is responsible for working directly with agencies and clients to better assist them with their media plans and monetization of ad inventory across the social media platform. He has extensive experience working in the online advertising environment with search engine marketing and optimization, as well as key word targeting.

Prior to working at Lotame, Mr. Rosenzweig was a top sales executive for Yahoo.com in New York City. He worked in a duel role of promoting online ad space through Yahoo?s vast network, including their HotJobs.com network.

Mr. Rosenzweig graduated from Indiana University with a Bachelors Degree in Sports Marketing and Telecommunications.

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Tony Sapienza

Tony Sapienza

Principal Partner

Topaz Partners

Tony Sapienza is co-founder and principal partner of Topaz Partners, a leading provider of public relations and social media counsel and services. Prior to founding Topaz in 2001, Tony served as president of Miller/Shandwick Technologies, one of the world?s leading PR firms, and was global practice leader for Weber Shandwick Worldwide. While with Shandwick, he oversaw the launch of one of the first-ever PR agency social media initiatives, an effort that was recreated at Topaz, leading to the establishment of the agency?s Buzz Media and Online Communications practice. Topaz was recently named the top mid-sized technology PR agency in PRSourceCode?s survey of the tech industry?s editorial community.

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Eric Schurr

Eric Schurr

Vice President of Marketing and Sales

Awareness Networks

During his 25+ years in the software industry, Eric Schurr has held leadership positions in general management, product strategy, and marketing in companies ranging from startups to leading global enterprises, including IBM, Rational Software, SQA, and Cognos. His experiences range from driving a startups explosive growth and successful IPO to being the chief marketing officer for the worlds 23rd largest software company.

Eric was VP of world wide marketing for IBM?s Rational software division after IBM acquired Rational. Eric was Rationals chief marketing officer, and he founded and ran the business unit that produced a milestone product line that generated over 1/3 of Rationals new product revenue within two years. At SQA, Eric drove the companys product and marketing strategy and was a key member of the executive team that took the company public.

Eric was also an executive in residence at Greylock Partners, and he is on the board of Active EndPoints, a start up company building leading software in the BPEL market.

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Alan Scott

Alan Scott

CMO

Dow Jones

As Senior Vice President and Chief Marketing Officer, Alan Scott is responsible for overall go-to-market strategy for Dow Jones Enterprise Media Group solutions serving the financial, corporate and media, and government markets. In this role, he is responsible for marketing, brand, reputation, and customer programs.

Mr. Scott was previously chief marketing officer of Factiva, the former joint venture between Dow Jones and Reuters. At Factiva, Mr. Scott was instrumental in implementing a more customer-centric go-to-market strategy and a new lead generation infrastructure, and he has been recognized for successfully aligning Factiva marketing with the sales process.

An information industry veteran, Mr. Scott brings more than 18 years of executive-level marketing and sales experience in the technology and venture capital industries. Previously, Mr. Scott was vice president of marketing at Giga Information Group. He also spent more than 13 years at Gartner Group in various sales and marketing roles, including group vice president of marketing. Mr. Scott also worked for Spencer Trask & Co., a New York-based venture capital concern and Prescients, a strategic marketing consultancy.

Mr. Scott is a regularly featured speaker at industry events such as: the Reputation Forum, the European Business and Information Conference, the Public Relations Society of America, CMO Council, Forrester Research, Frost and Sullivan Sales and Marketing Conferences, Global Marketing Executive Summit and the Software Information Industry Association. He has been a guest lecturer at Ryder University Graduate School of Business and Syracuse University's S.I. Newhouse School of Public Communication. Mr. Scott is a member of the Advisory Board for the CMO Council and sits on the board of directors of the Software and Information Industry Association.

Mr. Scott earned a bachelor's degree in East Asian Studies from Wittenberg University, Springfield, Ohio, and a language certificate from Shanghai Jiao Tong University, Shanghai, China.

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Len Sitomer

Len Sitomer

Digital Media Producer and Technology Designer

PortalVideo

Len Sitomer is a leading digital media producer and technology designer. In 1992, he founded PortalVideo, LLC, a media consulting firm that provides new-age video communication tools, technologies and strategies to clients in the private equity industry. The company grew significantly, attracting best-of-class clients in the US, Europe, Asia, and Latin America. In 2005, PortalVideo, Inc. was spun out of the original consulting firm to begin development of the PortalVideo software and make this technology available to producers and editors worldwide.

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Mike Spataro

Mike Spataro

Visible Technologies

Mike is vice president with Visible Technologies, a leading provider of social media business intelligence and engagement services. Mike manages the integration of social media analytics and brand activation strategies for a variety of major brands, including GM, Panasonic and Hormel. An early pioneer of interactive marketing and public relations, Mike has been devising digital and social media programs for global brands for more than 10 years. Prior to joining Visible, Mike led the new media divisions for Interpublic's two largest PR agencies, Weber Shandwick and Golin Harris. Mike executed numerous award-winning campaigns that blended traditional and new media ideas that produced outstanding business results for The Walt Disney Co., MasterCard, Eastman Kodak, Verizon, Hanes, and the world renowned "got milk?" campaign. Mike?s background includes 20 years of experience in brand building, corporate public relations, product marketing publicity and journalism. His can be followed online at www.VisInsights.com and http://twitter.com/mikespataro.

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John Stone

John Stone

President

CrossTech Partners

John is the President of CrossTech Partners and a member of the Group leadership team. He brings over 20 years of global experience in consulting and sales management with CrossTech, PA Consulting, Viant, AT&T and IBM. At Viant, John helped build the company from start-up to $100M in sales and a $1B market capitalization. At PA, John headed the Financial Services Practice for the Global Technology Practice. At IBM, John held leadership posts in sales, marketing and consulting, winning a prestigious global award for innovation. John?s particular focus is on Digital Marketing and Information Management Solutions.

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Aaron Strout

Aaron Strout

VP Social Media

Mzinga

As Vice President of Social Media, Aaron focuses on creating business value for Mzinga through social media marketing channels, including blogs, podcasts, twitter, video. Prior to joining Mzinga, Aaron was the director of online marketing at Fidelity Investments. Aaron is currently on the board of the Social Media Club. He has also served as President of BIMA and on the board of MITX.

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Kate Swanson

Kate Swanson

Sr. Sales Executive

Leverage Software

Since 2005, Kate has been with Leverage Software, working with clients to develop revolutionary business applications for social networking including brand advocacy, word of mouth marketing, employee recruitment, and sales lead generation. Over the past three years, Kate has consulted with more than 200 clients in a variety of industries including technology, association, media, financial and healthcare; to help them leverage matchmaking, online community and social networking solutions. Kate has worked closely Microsoft, HP, and McKesson, among others.

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Chip Terry

Vice President & General Manager

ZoomInfo

Chip Terry is VP and GM of ZoomInfo's Sales Intelligence business unit .Chip joined ZoomInfo in January 2008 and is responsible for the strategic direction and overall management of the sales intelligence business, including the company's flagship sales intelligence product PowerSell.

Prior to ZoomInfo, Terry spent over four years at Forrester Research in various positions including vice president of strategy and vice president of marketing. As the vice president of marketing, he drove the lead generation, and sales efficiency efforts for a global sales force of over 200 reps. He also managed the web properties. Before Forrester, Terry held senior positions in product management and marketing at Walden Media, HomePortfolio.com, Reed Business Information services and The Princeton Review. He is an avid sailor and a mediocre skier.

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Mike Walsh

CEO

Leverage Software

Mike Walsh is the CEO of Leverage Software, a people-centric social networking platform provider. Mike drives vision and corporate innovation for Leverage Software. As an innovator in social networking, Mike has experience developing social business applications including customer and partner community development, employee social networking and affinity community development. Prior to founding Leverage Software, Mike was co-founder and Vice President of Sales at mvion and Vice President of Sales and Business Development for Magenic Technologies. Mike holds a BS in Mechanical Engineering from Worcester Polytechnic Institute and MBAs from the Haas School of Business at UC Berkeley and Columbia University. Mike is a frequent speaker and can be found at @mwalsh on Twitter.

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Brennan White

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Timothy Young

Timothy Young

Founder & CEO

Socialcast

Providing the creative vision for Socialcast and its technology, Timothy Young brings nearly a decade of web development experience and over 8 years of entrepreneurship to the company. His prior venture, Event Robot, developed online communities for consumer-facing brands including Guitar Center, Live Nation, Vans, Universal Music Group and more. Timothy's interests include emergent processes and behaviors, flock theory, connectionism, and collective intelligence, all of which are integrated into the Socialcast product. Timothy attended the University of California, Riverside and he currently resides in Rancho Santa Margarita.

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