Written by Margaret Spencer (Certified Public Accountant)
Yes, I crunch numbers for a living – an accountant.
Yes, I also use applications to-do my work but it’s only one of many tools in my personal toolbox. The main tool I have is my capability to interpret information (data sets mainly).
I assist my customers either lower their taxes or develop their company through financial efficiency and organization.
I am far more than a simple bookkeeper, I am a trusted adviser and ‘business partner’. Their business is my business.
A Message to the Pushers
Your (proverbial software company) applications accounting program (in the cloud or not) actually has a small effect on my own customers or me.
Don’t tell me you are finished with customers providing you details this means. Everyone knows many CPAs consider advice via Excel and control it in ways they could use it. When they don’t need to transform, we won’t take them as a customer.
Now, granted, the information we enter must be right so that we may obtain an entire and exact group of financial reports. Consequently, the software product-we choose must function well and our customers need manage to utilize it effortlessly and correctly. Bells and whistles only increase my efficiency – - and I have with my customers; it enhances the cooperation in the event the tool is really in the cloud, even better.
It’s no doubt most software companies in the marketplace are vying for the top position, attempting to be the supplier with the finest tools. Whatever happened to addressing particular needs by selecting the remedy that’s the very best match for your customer?
However, I know we aren’t the normal accountants. We aren’t part of the mass accounting industry. We are special.
CPA’s Need to Understand Their Role
In addition, I understand most accountants let their customers to take the lead within their association when it actually should be the other way around. I understand many customers who aren’t effective at performing any accounting and actually don’t want considerably more then invoicing.
I still have several clients using the applications.
The Bookkeeping Wars – What Happens Next?
Because the “bookkeeping wars” play out, I’ll sit back and observe. I can’t help but believe our top software providers behave like children because they battle for their merchandise to conquer the marketplace. I find as an excellent thing this competition; I am delighted that finally there’s some actual competition in an area which has also long been monopolized by one business.
If I were to offer some advice to the “software pushers”, it would be this; Stop worrying so much about advertising and who has the upper hand with gimmicks and gadgets. Understand what the job modern CPA is and make a straight forward effective tool. Do this and you will have my business, and my respect.
Besides, we all know accounting software is moving to the cloud anyway.